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Financial Advices, Life Insurance

How to choose a financial security advisor

September 19, 2022

Need help understanding and managing your insurance? Not everyone is trained in financial management and your brother-in-law’s insurance advice is certainly not appropriate. There is nothing like expert advice. Also, venturing solo into this area can be complex and can compromise your ability to achieve your goals. That’s why hiring a financial security advisor for appropriate advice and support can be a choice that saves you time and money.

In this article:

What is a financial security advisor?

According to the According to the Chambre de la sécurité financière, “A  financial security advisor analyzes the financial situation of his clients in order to advise them on how to protect their finances and increase their wealth. He offers a variety of services and insurance products, such as life insurance, disability insurance, critical illness insurance and individual annuities, from one or more insurers.” This advisor could be a broker, an insurance agent or an employee of a financial institution.

This person:

  • Assesses your financial situation;
  • Determines your needs;
  • Offers insurance products that work for you;
  • Periodically assesses your situation as circumstances change.

What is the difference between a financial security advisor and a financial planner?

A financial security advisor is different from a financial planner. In Quebec, depending on the name used, the advisor or planner does not necessarily have the same qualifications, nor the same expertise or accreditation. In concrete terms, financial security advisors help you protect, while financial planners help you plan.

A financial security advisor helps protect your finances and increase your wealth, while a financial planner creates a personal financial plan with you to achieve your short-, medium- and long-term financial goals. In Quebec, the title of financial planner is reserved exclusively for people who have received specific training. They must fulfill a number of obligations, including the following:

  • Have obtained a certificate from the Autorité des marchés financiers (AMF);
  • Be a member of a professional association with which the AMF has entered into an agreement.

Why choose to do business with a financial security advisor?

The job of financial security advisors is to advise you on how to protect your finances and increase your wealth. They provide you with a personalized approach to implementing a protection strategy, based on your profile and goals. They can compare several options and strategies for you in order to obtain the best possible insurance coverage.

How do you verify the legitimacy of a financial security advisor?

Your property and family are important, and it would be a shame for you to jeopardize your plans or choose insurance that is not entirely right for you by trusting the wrong person. It is therefore important to ensure that the person you are preparing to work with is licensed to practise. To do so, consult the AMF’s Register of firms and individuals authorized to practise to view a financial security advisor’s right to practise. You can also verify whether he has had complaints filed against him or been subject to disciplinary action.

Please feel free to ask questions about his credentials, experience, specializations, status (salaried, self-employed, self-employed attached to a company) and how he is compensated. Remember, there’s nothing intrusive about knowing who you want to entrust your financial future to. In addition, if you require specialized advice, this process will allow you to find an advisor with expertise in this area who understands your needs well.

Still have questions about the personal insurance solutions offered by Matcha Insurance? Our financial security advisors are available to answer any questions you may have and to reassure you.

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Working with a financial security advisor is building trust

Choosing to do business with financial security advisors means being transparent and trusting that they understand and protect your interests. In return, your financial security advisor will provide you with a personalized plan and solutions to achieve your protection strategy. Your advisor will need to take the time to explain the details and benefits of the solutions available to you with full transparency.

As changes may occur over time, it is recommended that you follow up with your financial security advisor periodically so that, together, you can find solutions adapted to your changing situation.

Matcha Insurance’s financial security advisors stand out for the transparency and quality of their choices, based on quality advice. No matter what type of life insurance you seek, our team members will direct you to a competitive insurance solution that meets your needs, which are just as real and unique as you. Contact us today!


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