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Five things you need to know about life insurance 

Section conseils - 5 choses à savoir sur l’assurance vie

Here are five key elements to help you understand life insurance better so that you can make informed decisions for your situation. 

Main types of life insurance

The purpose of life insurance is to give your loved ones a non-taxable amount when you die. There are two types of life insurance: term and permanent.

Term insurance

As its name suggests, term insurance is for a specific term, suited to people with temporary insurance needs. For example, when you take on a mortgage or other large debt, or when you have children who depend on your earnings, term insurance is what you need, because that financial burden will disappear after a certain period of time.

It is the most affordable type of insurance, allowing you to insure yourself for the length of time and the amount that you choose. If you die during the term of the insurance policy, your beneficiaries will receive the amount you insured yourself for.

This type of coverage also gives you flexibility: depending on your changing needs, you may decide to renew it when the selected term ends. You may also cancel it, change the coverage amount or convert it to permanent insurance.

Permanent insurance

Permanent insurance can be divided into two categories: whole life and universal life. 

Permanent whole life insurance

When referring to permanent insurance, whole life is often meant. This type of coverage is a great choice for people who want to pay their funeral expenses and taxes upon death, or would like to leave an inheritance. In all these cases, people want to be insured until their death; that’s why this type of coverage is called  permanent.

Even though term insurance has lower premiums, permanent life insurance is a more economical choice if you want coverage for your entire lifetime. Instead of renewing your term life insurance several times over the course of your lifetime, which will make your premium increase each time you renew (more details on this below in the What determines the price of life insurance section), taking out a permanent insurance policy locks in a fixed premium for your entire lifetime, with no increase even if your health deteriorates.

This type of coverage may also have a cash value, which is an amount equal to a portion of the premiums you have paid and will be returned to you if you no longer need the coverage.

Permanent universal life insurance

Universal life has the same features as whole life, but can also be used as an investment tool. This type of coverage may meet the needs of those who have maxed out their RRSPs and TFSAs and want to invest additional amounts tax-free.

In many cases, term insurance is not only the simpler but the most appropriate choice to cover greater financial need more affordably. For some, the best formula lies in a combination of the two types.

Term, or length, of life insurance coverage

As we’ve just seen, the length of coverage depends on the type of insurance you choose. If you choose permanent life insurance, it will remain in effect for your entire lifetime.

In the case of term life insurance, you choose the length of time that coverage will remain in effect. The rule of thumb is to estimate the duration of your financial obligations and take out coverage for a similar amount of time. For example, if you have 23 years left on your mortgage, you might take out coverage for a 25-year term.

What determines the price of life insurance

Several factors influence the cost of illness insurance:

  • Your gender: life insurance is cheaper for women because they have a longer life expectancy than men.
  • Your age: the younger you are, the less likely you are to die. Insurance is therefore more affordable for young people.
  • Amount of insurance: the higher the amount you choose, the higher your insurance premium.
  • Type of insurance chosen: the premium for permanent life insurance will be higher than the premium for term insurance.
  • Length of coverage, for term life: the longer your coverage period, the higher the price.
  • Tobacco or marijuana use: smokers may pay twice as much for the same insurance coverage as non-smokers.
  • Health and family history: your health and family medical history can influence the cost of your life insurance.

For example, here are two comparison tables with male and female profiles:

Profiles: Men
For single coverage 

IA Financial Group

Union Vie

Empire Life

Person #1 
Age 35, non-smoker , in a conjugal relationship with a woman, age 32, non-smoker and 2 children – $450,000 10-year term life

$25.65 / month 

$22.01 / month

$21.92 / month

Person #2
Age 26, single, non-smoker – $100,000 10-year term life

$11.25 / month

$13.59 / month

$9.18 / month

Person #3
Age 56, smoker, divorced, 3 children – $50,000 10-year term life

$60.75 / month 

$74.30 / month

$55.13 / month

Profiles: Men 
For single coverage

Person #1
Age 35, non-smoker, in a conjugal relationship with a woman, age 32, non-smoker and 2 children – $450,000 10-year term life

IA Financial Group

$25.65 / month

Union Vie

$22.01 / month

Empire Life

$21.92 / month

Person #2 
Age 26, single, non-smoker – $100,000 10-year term life

IA Financial Group

$11.25 / month

Union Vie

$13.59 / month

Empire Life

$9.18 / month

Person #3 
Age 56, smoker, divorced, 3 children – $50,000 10-year term life

IA Financial Group

$60.75 / month

Union Vie

$74.30 / month

Empire Life

$55.13 / month

*Price for single coverage

Profiles: Women For single coverage

IA Financial Group

Union Vie

Empire Life

Person #1
Age 33, living common-law with a man, age 36, smoker, 2 children – $450,000 10-year term life

$34.16 / month

$30.92 / month 

$30.02 / month 

Person #2
Age 45, single mother of 2 children, non-smoker – $50,000 10-year term life

$13.32 / month

$10.04 / month 

$12.02 / month 

Person #3 
Age 22, single, non-smoker – $100,000 10-year term life

$9.00 / month

$11.25 / month

$6.84 / month

Profiles: Women For single coverage

Person #1 
Age 33, living common-law with a man, age 36, smoker, 2 children – $450,000 10-year term life

IA Financial Group

$34.16 / month

Union Vie

$30.92 / month

Empire Life

$30.02 / month

Person #2
Age 45, single mother of 2 children, non-smoker – $50,000 10-year term life

IA Financial Group

$13.32 / month 

Union Vie

$10.04 / month

Empire Life

$12.02 / month

Person #3 
Age 22, single, non-smoker – $100,000 10-year term life

IA Financial Group

$9.00 / month

Union Vie

$11.25 / month

Empire Life

$6.84 / month 

*Price for single coverage 

Needs met by life insurance

Life insurance can meet several needs:

  • Protect your family from your financial obligations if you die
  • Optimize your legacy
  • Pay your funeral expenses
  • Pay off your personal debts
  • Pay taxes on death for illiquid assets

If you think you are more in need of insurance against critical illness or accidental injury, then critical illness or disability insurance would be better for you. Check out our tips about these types of insurance here.

Still have questions about the life insurance offered by Matcha Insurance? Our financial security advisors are available to answer any questions you may have and to reassure you.

Contact us now by calling 1 844 532-3228 or Book an Appointment.

When life insurance is paid out

When an insured person dies, the insured’s estate must contact the insurer to notify them of the death. Supporting documents must be sent, such as proof of the insured’s death and proof that the person claiming the insured amount is the beneficiary. After receiving these documents, the insurer has 30 days to pay the amount of insurance.

If an insured person disappears, for example in a plane crash or a shipwreck, a court must officially declare that the insured has died in order for the insurer to pay the amount of insurance. If an insured’s death cannot be confirmed, seven years must elapse before death can be officially declared. However, the premium must continue to be paid from the date of presumed death until the court’s declaration in order for the beneficiaries to be entitled to payment.

Make an informed choice and compare!

Insurers may each offer you a different price for the same life insurance coverage, so it’s in your best interest to compare quotes. Matcha Insurance offers an online life insurance premium comparison tool to make your life easier! Compare now

How do I file a complaint?

  • In case of dissatisfaction, start by getting in touch with our Director of operations, Mrs Sylvie Chartrand:
    Mrs Sylvie Chartrand
    Director of operations:
    sylvie.chartrand@matchaassurance.ca
    Telephone: 1-844-532-3228
  • If you are not satisfied with her response, you can contact our Complaints officer to make a formal complaint:
    Mr. Marc Peliel
    President and Chief Executive Officer
    1705-625, Avenue President-Kennedy
    Montreal (Québec) H3A 1K2
    Email: marc.peliel@humania.ca
    Telephone: 1-800-363-1334 or from Montreal: 514-485-1334, ext. 307
    Fax: 1-844-773-4999

The complaint must be filed in writing. If you need help filing your complaint, you may call Ms. Marie-Kim Larouche, Legal advisor, at 1-800-363-1334 ext. 479.

Any complaint made in writing to our Complaints officer will be recorded in Matcha Insurance’s complaints registry if it includes at least one of the following:

  • A reproach against Matcha Insurance;
  • The identification of real or potential harm that a consumer has sustained or may sustain; or
  • A request for remedial action.

A complaint file is opened for each complaint. The file includes all of the documents required to assess your complaint.

Laurent Goyette - Conseillers
Laurent Goyette
FINANCIAL SECURITY ADVISOR

Laurent’s proactive approach to finding the best insurance solution for each client and his sympathetic ear make him a trusted advisor.

Young and vibrant, Laurent has a mission to develop relationships of trust with his clients in the search for the best insurance of persons on the market.

Laurent listens to everyone’s needs and expectations and takes the time to explain all the intricacies of insurance policies in order to educate each of his clients about insurance.

Today, as a financial services advisor for Matcha Insurance, his mission is to make every effort possible to obtain the best insurance coverage for you wherever you are, based on your needs and financial means.

Karl Lenz Gravenhorst - Conseillers
Karl Lenz Gravenhorst
FINANCIAL SECURITY ADVISOR

With an ongoing commitment to protect the future of my clients through life’s uncertainties, I promise to guide and inform you with full transparency so that you are able to make the right decisions.

I am Karl Lenz Gravenhorst, a financial security advisor for Matcha Insurance, a Quebec-based financial services firm. As a financial security advisor since 2014, I have more than six years’ experience in the banking and financial services industries. I belong to that young generation of professionals who have developed a passion for working with people and an aptitude for clearly explaining at-times complex concepts.

My mission is to do the utmost to ensure you get the best insurance coverage, no matter where you are, based on your needs and your payment capacity.

Driss Labad - Conseillers
Driss Labad
Financial Security Advisor

With an ability to break things down in an easy-to-understand manner, Driss can clearly explain life and health insurance products and discuss their pros and cons.

With a master’s degree in computer science from the Université du Québec à Montréal and a bachelor’s degree in science, Driss has more than 15 years’ experience in the financial services industry. Before joining the Matcha Insurance team, he held various positions in the life and health insurance industry, particularly with Industrial Alliance and InfoPrimes as a financial advisor. Decoding an insurance policy and reading between the lines holds no secret for him. The more specific your needs, the more effective he can be.

Today, as a financial advisor for Matcha Insurance, his mission is to do the utmost to ensure you get the best insurance coverage, no matter where you are, based on your needs and your payment capacity.

Wahida Guellati
Wahida Guellati
FINANCIAL SECURITY ADVISOR

Efficient, dynamic and analytical,
Wahida will help you achieve your goals

Wahida Guellati has worked in personal insurance for more than 10 years.

In order to fully understand and protect your interests, Wahida will analyze your situation with you and advise you on how to protect your finances and increase your wealth.

Today, as a financial services advisor for Matcha Insurance, her mission is to make every effort possible to obtain the best insurance coverage for you wherever you are, based on your needs and financial means.

Anita Mpola Mbele - Conseillers
Anita
Mpola Mbele
Financial Security Advisor

Thanks to her keen analytical and synthesis skills, she will easily guide you through your process.

Anita Mpola Mbele is known for her thoroughness and professionalism. She quickly identifies her clients’ needs and supports them throughout their process.

She has worked as a financial security advisor since 2015 and has over five years of experience in managing the financial health of individuals, including roles at Industrial Alliance and Desjardins Financial Security. In addition, Anita has experience with life insurance products and in personal finance. She will be happy to help you and propose solutions that meet your needs.

Today, as a financial services advisor for Matcha Insurance, her mission is to make every effort possible to obtain the best insurance coverage for you wherever you are, based on your needs and financial means.

Roberto Sepulveda - Conseillers
Roberto Sepulveda
Financial Security Advisor

Known for his analytical mind and ability to synthesize information, he will assess your needs in a thorough and capable manner

With a Master’s degree in Civil Engineering from the École de Technologie Supérieure de Montréal, Roberto has over 8 years of experience in financial services. Before joining Matcha Insurance, Roberto held a number of management positions across Canada, including at Desjardins Financial Security, London Life and United Chartering in Vancouver.

Drawing from his experience in life insurance, disability and critical illness files, and wealth transfer and investment portfolio maximization, he has the skills required to provide the best solutions to his clients. He pays close attention to his clients’ needs to design strategies that will meet their objectives.

Today, as a financial services advisor for Matcha Insurance, his mission is to make every effort possible to obtain the best insurance coverage for you wherever you are, based on your needs and financial means.

Mickaël Miller - Conseillers
Mickaël Miller
Financial Security Advisor

Mickaël's thoroughness, his ability to listen and his drive make him a versatile advisor and unifier

With strong listening and analytical skills, Mickaël knows how to identify and understand his clients’ needs. His humour and drive also allow him to find new ways to take the analysis of his files to the next level.

A financial security advisor since 2015, Mickaël has over four years of experience in managing the financial health of individuals, including roles at RBC Insurance and Combined Insurance.

Today, as a financial services advisor for Matcha Insurance, his mission is to make every effort possible to obtain the best insurance coverage for you wherever you are, based on your needs and financial means.

Michael Stearns - Conseillers
Michael Stearns
FINANCIAL SECURITY ADVISOR

Known for his analytical skills and his judicious guidance and advice, Michael consistently rises to the challenge.

With a bachelor’s degree in business administration from the University of New Brunswick – Fredericton and a Certificate in Personal Finance from the Institute of Canadian Bankers in Montreal, Michael has more than 15 years’ experience in the financial services industry. Before joining the Matcha Insurance team, he held several positions where he was involved in managing the financial health of individuals and businesses, particularly for National Bank Insurance and Freedom 55 Financial. Perfectly bilingual, Michael is also a mutual fund representative.

Today, as a financial advisor for Matcha Insurance, his mission is to do the utmost to ensure you get the best insurance coverage, no matter where you are, based on your needs and your payment capacity.